msnbc.com – A Fuller Spectrum Of News
Among online news sites, msnbc.com attracted visitors because of its wide range of news. It was equally appreciated for it’s ‘hard’ news and for it’s softer side.
We developed an integrated campaign called A Fuller Spectrum Of News. It included TV, print and online advertising as well as very non-traditional advertising.
Msnbc.com reached #1 in online news and became one of the year's most awarded integrated campaigns, including One Show pencils, an Effie, and a Webby award.
- Project Roles
- Art Director, Creative Director, Designer, Game Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Conceptual, Content, Creative Direction, Design, Digital, Entertainment, Environmental, Experiential, Film, Game Design, Integrated, Interactive, Print, Storyboarding, Technology, TV
- 3D Animations, Advertising, Augmented Reality, Brand Guidelines, Branded Content, Commercials - Broadcast, Desktop Apps, Environmental Design, Events, Interactive Installations, Products - Physical, Viral Films, Web Apps
- Project Industries