Royal Ontario Museum Identity

The Royal Ontario Museum is one of the oldest, largest, and most prestigious museums in North America. Every Canadian knows and has affection for the ROM, the research we did at LaPlaca Cohen found that these feelings were often passive and nostalgic: keeping visitors from viewing the ROM as a dynamic place worth visiting again and again. The ROM’s 100th anniversary in 2013 offered a timely and singular opportunity to address that misperception head on and position the ROM as a vital, contemporary museum ... ever changing.