The McTollbooth

Underneath McDonald's 2015 global effort "ImLovinit24," my former partner Mike Malz and I created the McTollbooth. Simple and to the point like the name, this tollbooth drive-thru brightened commutes with a breakfast instead of tolls.

This concept was apart of a global "Menu" of ideas markets could select from. Our McTollbooth was chosen by Mcdonald's Phillippines and then brought to life by their local agency Leo Burnett Manila.