Tough Mudder - You Might Die

We were tasked with creating new material for the insanely popular adventure racing event Tough Mudder. The adrenalin junkies who enter these events look for the most extreme event available. This one is so extreme you might finish. You might not.

We kicked things off with a Farewell Kit upon registering complete with:
My Will – the easy way to bequeath your possessions via social media.
My Last Meal – the Tough Mudder – Seamless service for arranging final meals.
My Guts – an organ donor sign-up program in case there's anything salvageable left. Washed thoroughly of course.

We also had a print campaign and included some Organ Donor sponsored race signage.