Reflecting the brands philosophy of "Luxury on the Rocks” we created a series of moments for Social and OOH.
We wanted to get people talking abut the beauty of the bottle by creating stark imagery and Instagram films that communicated the brands aesthetic of a new mysterious tequila. We created these for: The Grammy’s, For Mother’s Day, Fashion Week, Cinco De Mayo, 4th of July, Father’s Day, The Mayweather vs Pacquiao fight, and for social responsibility.
The project was covered in Adage, The Drum & Creativity Online.
Agency: Bad Boy Entertainment/Blue Flame Agency