Very bad Kids - I (actually) read and agreed

Context : Very Bad Kids, candies also known as Sour Patch Kids, arrived in France with a clear message to tell: First, they’re sour. And then, they’re sweet. Insight : "No one reads terms and conditions". Idea : I (actually) read and agreed For the first time ever, a brand has actually made people read their terms and conditions. Out loud. For hours. Because the more they read, the sweeter were the prizes they could win (smartphones, etc.)

Project Roles
Art Director, Copywriter
Fred & Farid
Art Direction, Conceptual, Digital, Stunts
Advertising, Case Study Videos
Project Industries