Very bad Kids - I (actually) read and agreed

Context : Very Bad Kids, candies also known as Sour Patch Kids, arrived in France with a clear message to tell: First, they’re sour. And then, they’re sweet. Insight : "No one reads terms and conditions". Idea : I (actually) read and agreed For the first time ever, a brand has actually made people read their terms and conditions. Out loud. For hours. Because the more they read, the sweeter were the prizes they could win (smartphones, etc.)