Would you recommend an ex boyfriend to someone else? T
he question turned into a Tumblr with a contact email for recommendations. The conversation worked like this: Do you have an ex to recommend? Send an email with a description recommending your EX that I post on the site.
There were thousands of recommendations, the conversation was so great that I ended up giving interviews in the biggest media channels in Brasil, Jornal da Globo, GNT, Band-Agora é Tarde, Folha de São Paulo, G1, and even in Portugal, give it a try search for "Recomende um EX" on google.