What if someone gave you a hand to put together your recently bought Ikea furniture in exchange for a friendship?
I had just arrived in Sweden I had no idea how to make friends. I quickly realized how big the IKEA store was there, and I thought, what if I helped the Swedes build their furniture in exchange for my friendship?
I recorded a video inviting people to add me on Facebook in exchange for a little help with the furniture.
For 2 months I didn't put any furniture together, but I did win friends for life. People engaged in the conversations and rained invitations of friendship, dinners and outings. It had more than 100 thousand shares. I was invited to speak on national radio and, the project made the top news in Sweden, Lithuania and the Philippines.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Interactive, Live Action
- Project Industries