The Skip Ad Project

What if you could skip the ads on the street as you jump on the internet? That was the insight to promote Hyper Island Digital Media Course.

I think it's incredible how on the internet we can skip everything I do not want to see, but on the other hand I think it's a pain to walk on the street and be forced to see messages that do not talk to me. From this I decided to create a reflection on the Skip Ad Project.

At the movement site people can download the sticker's PDF and be part of the conversation, an action that started with me and some friends in Stockholm won the world.

We received several photos of the sticker from different countries and the action became news in Design TAXI, Huffington Post, Psfk, Fubiz, and even in China.