Not Available on the App Store

How to promote Hyper Island, a digital school in a completely new way?

Reflecting: Is technology the answer for evrething? Is there really an application that can solve all of our problems?

To start a conversation about this issue I created a simple sticker, the "Not Available on App Store," an invitation to reflect on our relationship with technology.

At the website people could download the sicker for free, and also during the project we sent out almost 10,000 stickers to more than 50 different countries, received photos, emails and letters from around the world. It was not long before the reflection to gain space in the media: Fast Company, Huffington, Post, BuzzFeed, Design TAXI, Colossal, newspapers and portals by Brazil and the world.