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Telefonica Vivo "Hello Grazi"

Vivo is Brazil’s largest telecom and believes we are only a few phone calls away from our most beloved idols. That’s what happens in “Newsstand”, a TV spot about a red haired boy who randomly finds the number of Brazilian celebrity Grazi Massafera, and calls her. Lucky him. But for the rest of Grazi’s fans — who don't watch much TV anymore — there was a need to engage them in a relevant and entertaining way. Introducing Hello, Grazi, an interactive campaign that reimagines what would happen if ANYONE had Grazi’s number and called her. Users were asked to send Grazi a message for a chance of getting a personalized video response by her. In less than a week after launch, we received more than 38,000 unique messages, making Hello, Grazi a Vivo's record holder for number of responses. Five messages were selected and we filmed Grazi's reaction to each. Due to the campaign's success, the five digital-first videos also aired on national television.

Project Roles
Art Director, Designer
Company
Wunderman
Skills
Art Direction, Conceptual, Design, Social, TV
Media
Advertising, Commercials - Broadcast, Social Media Content, Websites
Project Industries
Advertising
Telefonica Vivo "Hello Grazi"