Ram Trucks - Built for the Hunt

The RAM 1500 Outdoorsman is a special edition truck designed with unique features to support any type of hunting activity. Whether you're chasing big game, small game, waterfowl or fishing, it covers it all — and needed a campaign to reflect that. We came up with Built for the Hunt, an integrated campaign that showcases the skills, tools, and values of the modern hunter — the same qualities that RAM embodies in the Outdoorsman.