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Fila - Be the Monster

Inspired by the folklore of ZIMWI, the mythological Kenyan monster that inspired the name of the shoe, we created a short film telling the story of a boy overcoming his greatest fear by running towards it. To drive the visual concept, we focused on the main technology built in the shoe called Energized Ribbons. This feature served as the key element to inspire the whole campaign: films, posters, prints, OOH ads and content for social media.

Project Roles
Art Director, Designer
Company
CUBOCC
Skills
Art Direction, Post-Production, Conceptual, Design
Media
Short Films, Posters, Websites
Project Industries
Sports
Fila - Be the Monster
Fila - Be the Monster
Fila - Be the Monster