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PANTENE "STRONG IS BEAUTIFUL"

Pantene was looking for a new campaign and direction. Something that felt more modern yet remain true to the brand. My partner and I created the Strong is Beautiful campaign where we focused on the brands key benefits through the filter of how female millennials were actually styling their hair. It was a huge shift for the brand that up until that point had been known for that salon-style imagery of overly perfect and frankly boring hair, that consumers were not connecting with.

Project Roles
Art Director, Creative Director
Company
Grey
Skills
Art Direction, Creative Direction
Media
Advertising
PANTENE "STRONG IS BEAUTIFUL"