PANTENE "STRONG IS BEAUTIFUL"
Pantene was looking for a new campaign and direction. Something that felt more modern yet remain true to the brand. My partner and I created the Strong is Beautiful campaign where we focused on the brands key benefits through the filter of how female millennials were actually styling their hair.
It was a huge shift for the brand that up until that point had been known for that salon-style imagery of overly perfect and frankly boring hair, that consumers were not connecting with.
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction