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HÄAGEN-DAZS LOVES HONEY BEES

Häagen-Dazs asked us to create their advertising campaign for the year. There was blank slate. This happened to be the year the honey bee crisis began. We brought to life the link between the natural foods pollenated by the honey bees that also are core ingredients in Häagen-Dazs premium ice cream. I was a creator and art director on this project and it is the work I'm most proud of for all that it did to positively affect the issue.

Project Roles
Art Director
Company
Goodby, Silverstein & Partners
Skills
Art Direction
Media
Advertising
Project Industries
Advertising
HÄAGEN-DAZS LOVES HONEY BEES