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SMART vs SUV

To highlight the strength of the unknown cage that protects Smart Car drivers, I devised a simple, and convincing, demo. For this project I was a hired-gun freelancer who came in, created the campaign (using math) and then Merkley + Partners created the TV spot a few months later.

Project Roles
Creative Director, Writer
Company
Smart
Skills
Conceptual, Strategy
Media
Commercials - Broadcast