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"Target Loves Canada"
How to introduce the first Target store to Canada? Since Canada are our friendly neighbors in the north, we had the idea to remake the Mr. Rogers song, “Won't you be my neighbor?” to announce the first Target built in Canada. Toronto based band, Dragonette to gave the classic a friendly updating.
- Project Roles
- Copywriter
- Company
- Laird + Partners
- Skills
- Copywriting
- Media
- Commercials - Broadcast
- Project Industries
- Advertising