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Shout - "We Have a Problem"
Neatnikery has corrupted our once-bold country. We’re out to change that.
These films lead viewers to a Facebook App that embeds your personal data into a highly-customized video designed to reprogram your stain-phobic brain.
Banner ads, Facebook, Twitter and Instagram were all leveraged to bring this idea to life.
The case study below explains the campaign and our ecosystem.
- Project Roles
- Copywriter, Creative Director, Director
- Company
- Ogilvy
- Skills
- Copywriting, Creative Direction, Comedy, Commercial
- Media
- Brand Films, Commercials - Broadcast, Commercials - Video, Manifestos, Branding
- Project Industries
- Packaged Goods
