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Okay
Shout - "We Have a Problem"

Neatnikery has corrupted our once-bold country. We’re out to change that. These films lead viewers to a Facebook App that embeds your personal data into a highly-customized video designed to reprogram your stain-phobic brain. Banner ads, Facebook, Twitter and Instagram were all leveraged to bring this idea to life. The case study below explains the campaign and our ecosystem.

Project Roles
Copywriter, Creative Director, Director
Company
Ogilvy
Skills
Copywriting, Creative Direction, Comedy, Commercial
Media
Brand Films, Commercials - Broadcast, Commercials - Video, Manifestos, Branding
Project Industries
Packaged Goods
Shout - "We Have a Problem"