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Daya by Zendaya Brand Identity

Art Direction and design for celebrity Zendaya Coleman's new fashion collection Daya by Zendaya. Developed logo, icon, typography system, fashion applications, packaging, style guide, and brand bible. Designed pop-up store and signage for New York, Chicago, and Los Angeles.

Project Roles
Art Director
Company
Fam
Skills
Art Direction, Design, Celebrity, Conceptual, Integrated, Print, Type Design
Media
Advertising, Apparel, Brand Guidelines, Packaging, Logos
Project Industries
Advertising, Entertainment, Fashion
Daya by Zendaya Brand Identity
Daya by Zendaya Brand Identity
Daya by Zendaya Brand Identity
Daya by Zendaya Brand Identity
Daya by Zendaya Brand Identity
Daya by Zendaya Brand Identity