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Daya by Zendaya Brand Identity
Art Direction and design for celebrity Zendaya Coleman's new fashion collection Daya by Zendaya. Developed logo, icon, typography system, fashion applications, packaging, style guide, and brand bible. Designed pop-up store and signage for New York, Chicago, and Los Angeles.
- Project Roles
- Art Director
- Company
- Fam
- Skills
- Art Direction, Design, Celebrity, Conceptual, Integrated, Print, Type Design
- Media
- Advertising, Apparel, Brand Guidelines, Packaging, Logos
- Project Industries
- Advertising, Entertainment, Fashion
