Cigna GO YOU, OOH, Believe in Yourself Campaign

Lead new social activation teams for the Cigna platform (GO YOU) • Earned the clients trust by elevating the brand strategy and visual language • Won brand loyalty as evidenced by record stats in organic-only posts, multiple shout-outs from happier insurance carriers • Worked with strategy, content editors, and the client to pre-load a monthly calendar for Facebook, Tumblr, Pinterest, and You-Tube • Created and produced apps, videos, digital posts(static & gifs), out of home creative, and experiential events. All while tracking content strategy, analytics, and working with art directors/ designers/writers to meet deadlines