When banks lost trust, we earned it.
After the real estate crash, it was tough to be a bank. For their client Citizens Bank, Ogilvy created a campaign that reminded citizens of the effect a good bank can have on the community. I was brought in to help refresh their ongoing campaign with new round of print, TV, video, radio and digital. The campaign garnered Time Magazine’s top 10 spot of the year.
Results: home equity sales were 3x higher in advertised vs. non-advertised markets, and mortgage sales rose 40% in these same advertised markets.
- Project Roles
- Copywriting, Conceptual
- Commercials - Broadcast, Websites
- Project Industries