The world cheers for the Olympics.
BBDO Atmosphere brought me in to bring Visa London Olympics 2012 Cheer campaign to life—and help Olympics fans around the world cheer for their favorite athletes and view branded video content. For this project I crafted copy for promotions, social media, display, microsite and presentations.
RESULTS: The "Cheer" social media and digital campaign received over 60.7 million cheers worldwide and exceeded expectations by 370%.
- Project Roles
- Atmosphere Proximity
- Conceptual, Copywriting
- Microsites, Social Media Copy
- Project Industries