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Pine Sol Dang That Smells Clean

Were asked to highlight the powerful, iconic, scent of clean that can only be Pine-Sol. So we decided to talk about Pine-Sol from a nose's point of view. We even tried to shoot some commercials all scrappy-like that featured talking nostrils, but the budget of zero dollars didn't cover more than one round of nostril special effects experimentation, which is a damn shame, because until you've seen nostrils talking like mouths, you haven't seen nostrils talking like mouths.

Project Roles
DDB San Francisco
Comedy, Conceptual, Copywriting, Creative Direction, Film, Print
Project Industries
Advertising, Packaged Goods
Pine Sol Dang That Smells Clean