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Chicken Leg Fit - Denim Branding

Inspired in physical anatomy of the chicken, the brand DC Shoes worked on a special denim collection called “Chicken Leg Fit”. Since it’s a unique fit, I designed the concept for an exclusive trim package that consisted in a leather patch, pocket flasher, hangtag and promotional items. The branding was inspired by the 50’s american diner culture and the fried chicken franchises.

Project Roles
Art Director, Designer, Illustrator, Letterer
Skills
2D, Adobe Photoshop, Art Direction, Design, Language: English, Traditional / Hand-drawn
Media
Apparel, Brand Guidelines, Illustrations, Lettering, Packaging
Project Industries
Fashion, Lifestyle, Retail
Chicken Leg Fit - Denim Branding
Chicken Leg Fit - Denim Branding
Chicken Leg Fit - Denim Branding
Chicken Leg Fit - Denim Branding
Chicken Leg Fit - Denim Branding
Chicken Leg Fit - Denim Branding