Chicken Leg Fit - Denim Branding
Inspired in physical anatomy of the chicken, the brand DC Shoes worked on a special denim collection called “Chicken Leg Fit”.
Since it’s a unique fit, I designed the concept for an exclusive trim package that consisted in a leather patch, pocket flasher, hangtag and promotional items.
The branding was inspired by the 50’s american diner culture and the fried chicken franchises.
- Project Roles
- Art Director, Designer, Illustrator, Letterer
- 2D, Adobe Photoshop, Art Direction, Design, Language: English, Traditional / Hand-drawn
- Apparel, Brand Guidelines, Illustrations, Lettering, Packaging
- Project Industries
- Fashion, Lifestyle, Retail