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MASP - Losers Free Pass
The São Paulo Museum of Art, wanted to make some noise during the world in Brazil but had no money for any kind of sponsorship. So we created MASP Losers Free Pass: for the fans whose teams were declassified in the São Paulo arena, we gave a week of free admission
to the museum. After all, time was all they had left.
- Project Roles
- Art Director
- Skills
- Art Direction, Conceptual, Illustration
- Media
- Advertising, Billboards
