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BreathTek Campaign

Unlike blood and stool tests, which are messy and inconvenient methods used to detect the H. pylori bug in people’s stomachs, BreathTek® is a much more accurate and convenient alternative. It is a breath test that detects the bug, making compliance and patient satisfaction much more prevalent. This simple and unique campaign highlighted a breath detective, and was utilized for years in journal ads, iPad apps, websites and convention materials. It also won numerous awards in the healthcare category.

Project Roles
Creative Director
Company
Otsuka
Skills
Conceptual
Media
Advertising
Project Industries
Health/Pharma
BreathTek Campaign
BreathTek Campaign
BreathTek Campaign
BreathTek Campaign
BreathTek Campaign
BreathTek Campaign
BreathTek Campaign
BreathTek Campaign