Claritin RM Program

The Claritin Blue Sky Living program delivers personalized content via monthly emails, creates personal experiences when logged into the website and tailors content and offers based on geographic region, seasonal vs. year-round allergies and family composition. All efforts are integrated and amplified through social, PR, and media communications. The concept is to keep allergy sufferers engaged with the Claritin brand and invigorate them to enjoy the great outdoors, now that they are allergy-free.