The Phillips Club

It's a hotel and a residence, The Phillips Club is a unique hospitality property located steps from Lincoln Center. It was time for the brand to be refreshed. The site, marketing, and advertising all needed a facelift. Winning the account in a competitive pitch process, I was charged with redesigning all the messaging and look and feel throughout the marketing. A new brand campaign, highlighting the location through the idea of what you love that only happens in New York. The "Only in New York, at The Phillips Club" campaign, was launched. The black and white photography strengthen the black and white identity of the hotel. The website was built and designed from scratch with the same modern feel of the brand campaign. The site design and campaign have been translated into digital and print advertising and direct digital marketing.