Baccarat Hotel Branding

Striving to bridge the divide between the brand’s French heritage and New York’s modern edge, Baccarat Hotel New York asked for an elegant twist with edge for the Hotel’s branding. I lead a team of designers and copywriters to leverage the brand’s iconic red and the Hotel’s interior design and experience, resulting in a 360 degree look and feel across the Hotel’s physical and digital assets. I worked with the internal design team to identify the brand’s voice as well as its look and feel.