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Sears Many Sides

As a consulting creative director, I worked with Y&R Chicago (AOR) on Sears apparel. Retail event promotions and new junior department positioning were at the core of the scope while working with Sears. We leveraged special effects in video to distinguish the brand with the multiplicity campaign -- “Many Sides of You”.

Project Roles
Art Director, Creative Director
Company
Sears
Skills
Art Direction, Commercial, Fashion, Film, Live Action, Management of Teams 1-10, Post-Production, TV
Media
Advertising, Commercials - Video
Project Industries
Fashion, Retail
Collaborators