Sears Many Sides
As a consulting creative director, I worked with Y&R Chicago (AOR) on Sears apparel. Retail event promotions and new junior department positioning were at the core of the scope while working with Sears. We leveraged special effects in video to distinguish the brand with the multiplicity campaign -- “Many Sides of You”.
- Project Roles
- Art Director, Creative Director
- Art Direction, Commercial, Fashion, Film, Live Action, Management of Teams 1-10, Post-Production, TV
- Advertising, Commercials - Video
- Project Industries
- Fashion, Retail