EVINE Live Branding & Promotions
My company, BrenesCo. worked intimately with EVINE Live’s executive team as well as its board of directors and in-house creative and production teams to rebrand the company’s multiple digital platforms.
We started by bringing to life the “LIVE" in real-time entertaining shopping by creating the company’s new brand platform: Shop.Share.Smile. Shopping for exclusive products; sharing with like-minded women, hosts and guests; and smiling at engaging personality driven entertainment content are the bedrocks of the company’s new platform.
Guiding the company through qualitative testing, BrenesCo. validated the need and desire for a fresh, modern brand in the home shopping and digital arenas. We were able to successfully rebrand the network while retaining existing customers and attracting new ones at the same time. After the redesign, EVINE Live mobile purchases increased overall, the website saw increased engagement along with drive to purchase and new customer acquisition is steadily increasing month over month.
As Consulting Creative Director, I worked with the EVINE Live team to launch new brands within the company’s portfolio, including Nancy O’Dell, Consult Beaute by Dr. Dubrow, Beekman 1802, Todd English, Paula Deen, Devine Treats, Nicole Curtis Home, and Lisa Vanderpump (among others).
EVINE Live is a digital commerce company with a broad reach to 88 million cable and satellite homes as well as through its web, mobile and social platforms.