Never heard of Tucks? You're not alone. The last time this hemorrhoid relief product did any advertising was in the 70s. Johnson & Johnson came to LBi with a shoestring budget to promote their new Tucks Fast Relief Spray with a few banners. Working with the "crack team" of Justin Via, Jarrod Corbett, and Samantha Wilco, we turned that into a whole new brand with the "Love the Butt" campaign. This positive and inclusive concept uses humor to de-stigmatizes hemorrhoids, and transform Tucks from a medical treatment to a part of an overall "butt care" routine. With no budget for TV, the clients asked for a "viral video" that would be bizarre and funny enough to be sharable. Here is the result. Warning: the tune is very catchy.
- Project Roles
- Copywriter, Creative Director
- Broadcast, Comedy, Commercial, Creative Direction
- Social Media Content
- Project Industries
- Packaged Goods