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  • Serena
  • Serena Creative Director / Copywriter / Creative Technologist
  • Vote
Target Cartwheel

Our challenge was to break through the grouchy cats and funny babies on social media and spread the good word of Cartwheel to new users—inspiring them to install the app and redeem offers. These short branded films show how smart, gratifying, and fun the Cartwheel app is to use. I helped in the pre-pro, shoot, and edit stages of this project working with Marian Williams Design, Chicago. Together, we produced three campaigns with three spots each (9 spots total) and slew of content for Target's mobile coupon app, Cartwheel.

Project Roles
Creative Director
Company
Target
Skills
Broadcast, Copywriting, Social
Media
Photography, Short Films, Short Stories, Sketch Comedy, Social Media Content, Social Media Copy
Project Industries
Advertising, Beauty, Lifestyle, Retail
Target Cartwheel
Collaborators