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Project Hello - Social Impact Initiative

Based on a personal experience with a homeless man in Venice, CA, this random act of kindness is designed to build awareness and compassion for the homeless. 3,500 "Hello My Name Is" signs were distributed in 32 countries, inspiring more than 700 photographs from local photographers, 15 national PSAs, a traveling exhibition, and worldwide media coverage in over 50 publications. Recipient of the 2004 Dove Award.

Project Roles
Content Producer, Copywriter, Creative Director, Writer
Company
86 the onions
Skills
Conceptual, Content Strategy, Copywriting, Creative Direction, Documentary, Strategy, Wrangling - Creatives
Media
Art, Commercials - Broadcast, Environmental Design, Events, Naming, Personal Project, Posters
Project Industries
Non-Profit
Project Hello - Social Impact Initiative