Project Hello - Social Impact Initiative
Based on a personal experience with a homeless man in Venice, CA, this random act of kindness is designed to build awareness and compassion for the homeless. 3,500 "Hello My Name Is" signs were distributed in 32 countries, inspiring more than 700 photographs from local photographers, 15 national PSAs, a traveling exhibition, and worldwide media coverage in over 50 publications. Recipient of the 2004 Dove Award.
- Project Roles
- Content Producer, Copywriter, Creative Director, Writer
- 86 the onions
- Conceptual, Content Strategy, Copywriting, Creative Direction, Documentary, Strategy, Wrangling - Creatives
- Art, Commercials - Broadcast, Environmental Design, Events, Naming, Personal Project, Posters
- Project Industries