Vulcan

Vulcan Materials Company provides the basic materials for transportation infrastructure and industrial development. As such, the company wanted its annual report to outline the four intrinsic aspects — both operational and financial — which position Vulcan to contribute to economic recovery.

Our solution took the communication directive head-on by listing the four key message topics right on the cover, then presenting Vulcan’s response to each topic on the opening page. This simple two-word series on page one is a distilled takeaway of the entire report. Each topic is then explored and the charts and data supporting Vulcan’s strong position in the marketplace are showcased throughout the report. The clean, modern aesthetic and subtle color palette of warm, earth-toned metallics reinforce the brand and image we have cultivated over years for Vulcan’s communications.