c(ON)dom

“Good 50x70: The Social Communication Project” is a non-profit initiative created to raise awareness about critical issues affecting today’s world, including child labor, climate change, global warming, healthcare deprivation, HIV/AIDS, nuclear emergency, war on terror, water scarcity, women’s rights violations, and many others. The initiative launched a poster campaign to combat the spread of HIV/AIDS.

Wearing a condom to protect oneself and others against sexually transmitted diseases such as HIV/AIDS is a powerful yet simple idea. This poster raises awareness about this life-or-death issue. The design takes the message and typographically reduces it down to the simplest expression possible. A single word — “condom” — is visually transformed into an idea — “condom on.” The phrase is an imperative, an affirmation, and a challenge all in one.