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Staples

When Staples decided to relaunch itself as the best place to get everything you need for your business, from 3D printers to rubber gloves, it posed a unique challenge: How do you get people to think of Staples as more than just office supplies, when even their name is itself an office supply? This integrated campaign was just the start.

Project Roles
Copywriter
Company
mcgarrybowen
Skills
Copywriting
Media
Commercials - Broadcast, Products - Digital, Social Media Content
Project Industries
Retail