CottonFest 2025

The challenge: How do I bring music, fashion, and youth culture together — and still weave in a science-inspired theme?

The solution: I leaned into the chaos and made it intentional. I turned the mascot “Fling” into the nucleus of the brand, placing it within an atom-shaped logo. Bold colours, layered textures, and graphic experiments captured CottonFest’s raw energy, creating a visual identity where culture and creativity collide like a controlled explosion.