😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Vika Designer / Illustrator / Motion Designer
lucia |brand identity for gelato cafe|
Lucia – a gelato café located in Italy – is owned by an elderly man whose late wife, Lucia, used to make incredibly delicious gelato. Sadly, she passed away, but the gelato remains one of the most cherished reminders of their time together. To honor her memory, he decided to name the café after her and continue making gelato using her original recipes, sharing a piece of her love and passion with everyone who visits.
The idea is to create branding that conveys an atmosphere of home comfort, love, and warmth. The main colors are blue and soft white with an orange tint. The fonts are chosen to reflect the human touch behind everything created.
- Project Roles
- Copywriter, Motion Designer, Designer, Brand Designer
- Skills
- After Effects, Color Grading, Design, Adobe Illustrator, Adobe InDesign, Language: English, Motion, Adobe Premiere Pro, Social, Textures, Adobe Lightroom, Copywriting, Design Strategy, Human-Centered Design, Video Editing, Canva
- Media
- Brand Guidelines, Logos, Photo Illustrations, Posters, Presentations, Social Media Content, Visual Designs, Personal Project, Naming, Briefs, Branding, Brand Identity, Campaigns, Brochures
