Mountain Dew - Dew Your Own Adventure
Long before video content became King, there was Sue Teller, an 84-year old DJ/Maker I created that became a viral sensation.
YouTube videos alone were viewed 7 million times. Sue was interviewed by AARP. She received invitations to perform from Ellen, BET, Tonight Show, and several Hollywood influencer events flooded in, despite being a figment of my imagination. And videos were featured on DIRECTV’s The Fizz and at the HappyHour Short Film Festival.
Over 8 years later, she is still being discovered, remixed, and promoted through sites like Buzzfeed.
- Project Roles
- Copywriter, Creative Director
- 86 the onions
- Conceptual, Content, Content Strategy, Copywriting, Creative Direction, Digital, Humor, Strategy, Social
- Commercials - Video, Viral Films, Social Media Content, Social Media Copy
- Project Industries