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Credit Union Rebrand

This credit union serves thousands of members at multiple centers, making it one of the premier financial services companies throughout Central and Northern New York State. AmeriCU’s marketing efforts – and the resources supporting them – were resulting in low adoption rates for their products and services. They needed help finding a clearer, engaging, and more efficient way to connect with their audiences. After thorough internal audit and analysis, the realization that the company's brand management and marketing initiatives needed focus and better efficiencies to help elevate brand awareness within the community. Collaborating with multiple departments, brand operating processes and procedures were adopted internally to improve efficiency with their long-term brand management. Intensive customer research and discovery was conducted to clarify and define their B2C and B2B audiences to help target their product offerings with their respective audiences. Corporate-wide brand standards were developed so internal and external teams were now creating consistent on-brand, on-message, omni-channel marketing communications and initiatives. Multiple targeted promotions and campaigns were then rolled out to meet brand awareness and revenue goals.

Project Roles
Art Director, Creative Director, Designer, Project Manager, Strategist
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Commercial, Conceptual, Content, Design, Digital, Environments, Integrated, Lifestyle, Management of Teams 1-10, Managing Budgets, Print, Radio, TV, User Behavior Research, Brand Strategy, Creative Direction, Creative Strategy, Environmental, Ethnographic Research, Marketing Strategy, Media Strategy, Producing, Project Management, Research, Retail, Storyboarding, Strategy, Visual Development
Media
Advertising, Brand Guidelines, Branded Content, Budgets, Commercials - Radio, Commercials - Video, Events, Posters, Social Media Content, Timelines, Visual Designs, Spreadsheets, UI Design, Storyboards, Wayfinding, Websites
Project Industries
Finance
Credit Union Rebrand
Credit Union Rebrand
Credit Union Rebrand
Credit Union Rebrand
Credit Union Rebrand