Business Connect Adventure

Visual identity system developed for Business Connect’s Adventure brand, an initiative expanding the company’s reach from WASH solutions into the outdoor and adventure market. The project includes a comprehensive brand guide outlining logo usage, color palette, typography, and design applications across digital and print. Designed to support consistent brand expression, the system brings clarity and cohesion to the sub-brand’s positioning while aligning with Business Connect’s broader mission of global impact and accessibility. In addition to building the visual identity, the work also included designing product sheets tailored to the Adventure line and contributing to an updated iteration of Business Connect’s U.S. catalog for the BCA brand, distributed in 2024. These materials were created to support marketing and sales efforts while maintaining a unified brand experience across channels.