Citi Olympics: Proud Sponsors of Progress

As the Creative Director/Writer for Citi's campaign for the Rio Olympic and Paralympic Games, I came up with the concept "Proud Sponsors of Progress," that existed as a complete 360 campaign across everything from TV to Digital to Social Media to OOH to Print to Corporate Speeches to Citi Bikes to Books. I managed a team of writers, art directors, and designers in producing this multi-million dollar project, working with some of America's most inspiring athletes.