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Oscar Mayer: The Great American Bacon Barter
This socially driven road-trip fueled by Oscar Mayer Butcher Thick Cut Bacon received 335 million earned media impressions and worldwide engagement. The budget was so small, we filmed the intro video in my parents' house. The impact on culture was so big, we were a question on Who Wants to be a Millionaire?
- Project Roles
- Copywriter
- Company
- 360i
- Skills
- Comedy, Commercial, Conceptual, Content, Editing, Entertainment, Experiential, Film, Filmmaking, Food, Humor, Integrated, Interactive, Travel
- Media
- Advertising, Branded Content, Case Study Videos, Commercials - Video, Microsites, Viral Films
- Project Industries
- Advertising, Packaged Goods
