LA Vi

Description:
LA Vi is a sustainably focused footwear brand I founded to merge conscious design with directional aesthetics. As Creative Director, I led every aspect—from brand identity and design to production and marketing. I developed seasonless collections using eco-conscious materials, crafted storytelling-driven campaigns, and built a visual universe rooted in modern femininity and responsible fashion.

Challenges:
Launching during a time of market saturation and heightened sustainability scrutiny, I faced the dual challenge of standing out creatively while ensuring true environmental responsibility. Navigating supply chain delays, material sourcing limitations, and audience education around slow fashion demanded adaptability and innovation.

My Role:
• Developed brand concept, mission, and visual identity
• Designed all footwear collections and materials
• Directed campaign styling, shoots, and brand storytelling
• Built supplier relationships and oversaw production
• Managed marketing, e-commerce, and creative direction
• Led press outreach and partnerships