The Indigo Leaf

The visual identity and brand guide for The Indigo Leaf—a small apparel brand exploring the intersection of design and artificial intelligence—were developed to reflect its innovative and experimental spirit. The identity was created in collaboration with designer Tanvi Bendigeri, combining organic forms with tech-inspired elements to express the brand’s unique positioning. The brand guide, designed to ensure visual consistency across applications, offers clear direction for maintaining the brand’s distinct voice as it grows.