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Gatorade: Gatorade 10K
To deliver our message we leveraged the runners in-order to convey the reason behind their effort in a visually striking, and clear way. And as far as the copy went, we tweaked Gatorade’s tagline, taking it from a daring question of sort: Is it in you?, into an empowering statement: The goal is within you.
- Project Roles
- Copywriter
- Company
- Pagés BBDO
- Skills
- Broadcast, Conceptual, Language: Spanish, Sports
- Media
- Advertising, Commercials - Radio, Commercials - Video, Events
- Project Industries
- Beverage, Sports
