Bud Light: The Bud Light Party

In 2016, Bud Light© came out swinging with a brand new campaign that reflects the shift in values of those who drink it. And the only thing they were missing was a website to carry on the message and fueled the bar banter as well. The goals for the site were:

-Drive awareness and educate consumers about the issues that matter to the Bud Light© Party, new CCI, and campaigns.
-Engage consumers with exclusive Bud Light© content: 5% conversion for non-bounce visitors to store locator selection/e-commerce, and a bounce rate of less than 40%.

From the get-go we were really pumped, but during the course of the development the strategy changed. And even though we were far and excited with one of the directions, the work was never presented to the clients.

Behold! The Bud Light© Party Headquarters: the greatest site that almost was, but never will be.