Anheuser-Busch: Corporate Website

After winning and delivering a great new site for Anheuser-Busch’s Best Damn, MRM//McCann earned the redesign and content overhaul for the new Anheuser-Busch.com, as well as an invite to pitch the new BudLight.com (see the project on main menu). First we had to develop the voice for the brand, because to our surprise the brand didn’t have one (Ripley’s believe it or don’t). We also had to assist the management team come up with the language for each one of their career (they call them “functions”) programs, and the new content for the rest of the site. Overall it was a very demanding, but cool and rewarding assignment.

On a side note: It’s interesting to know that I played the lead copy role in a beer project that had me exclusively drinking scotch.