Soul Mango Collection

What you’re looking at here is Soul Mango, a living, breathing love letter to culture, identity, and the joy of being seen. This is a passion project I created from the ground up: I named it, designed it, built the shop, crafted the visuals, wrote the copy, and poured my whole heart into every detail. It started as a personal journey (really a quiet longing to reconnect with my roots and represent a version of culture that felt layered, modern, and deeply intimate).

The challenge? Creating something that felt both deeply personal and universally resonant. I didn’t want Soul Mango to fall into expected boxes or stereotypes. I wanted it to reflect the full, nuanced experience of growing up ethnic, imaginative, bookish, nostalgic, spiritual, and so much more. I had to design every element to hold multiple identities in harmony, from the visual language and voice to the product design and brand storytelling.

The solution came through building Soul Mango as a multi-sensory experience. I drew inspiration from my own life, my community, and the stories that raised me. I mixed traditional elements with modern aesthetics, wrote poetic affirmations, designed product collections rooted in heritage and emotion, and used storytelling to anchor every touchpoint—from Instagram captions to product packaging.

Though I’ve done the majority of this solo, I’ve leaned on the encouragement and feedback of trusted friends, mentors, and the beautiful community Soul Mango now touches. Their stories, resonance, and responses have helped shape this into more than a shop—it’s a shared space of cultural comfort and creativity.

At its core, Soul Mango is about representation without compromise. It’s for anyone who wants to feel both grounded in heritage and free to explore who they are becoming. I’m proud of how far it’s come and even more excited for where it’s going.

Project Roles
Creative Director, Product Designer
Skills
2D, Conceptual, Brand Strategy, Media Strategy, Social Media Strategy , Brand Management, Illustration
Media
Branded Content, Social Media Content, Social Media Copy, Branding, Brand Identity
Soul Mango Collection
Soul Mango Collection
Soul Mango Collection
Soul Mango Collection
Support